Content Strategy · Travel · Hospitality

Good contentstarts with aclear strategy.

I help travel and hospitality brands turn what makes them special into strategic short-form content through storytelling, creative direction, and scripts.

Discuss a project Explore selected work

Komal on a mountain meadow during her travels

Storiesthat movepeople.

I work with: Travel brands and experience-led businesses.From travel apps and consumer travel products to tour operators, curated trips and distinctive stays.
I deliver: Strategy that becomes content.From audience-led content direction to campaign concepts, hooks and scripts, I turn strategic thinking into creative work brands can put into action.
I bring: A creator’s eye. A strategist’s mind.First-hand content creation experience, audience understanding and strategic thinking to help brands decide what to say, what to create and why it matters.

Services

Strategy meets storytelling.

I help travel brands and experience-led businesses turn what makes them special into short-form content, through strategy, creative development and campaign thinking.

Content Strategy

What to say, who it is for, and what to prioritise.

Content reviews and brand positioning
Audience, messaging and content pillars
Recurring micro-series and repeatable formats
Content roadmaps and monthly planning
Performance reviews and recommendations

Creative Development

Ideas, scripts and briefs your team can execute.

Short-form concepts and hooks
Reel scripts and carousel outlines
Creative briefs for your team or creators
Campaign ideas and content sequences
Recommendations from a working creator’s perspective

Built for Instagram short-form, adapted for Facebook where it fits. I shape what you say and create; filming, editing, publishing, community management and paid ads are not included unless separately agreed.

Services & engagements

A clear strategy. A stronger content direction.

Short-form content strategy and creative development for travel brands and experience-led businesses.

Content Strategy Sprint

Sets the broader content direction for your brand.

Starting at₹15,000

One-time project

A focused, one-time engagement to clarify positioning, content direction and a practical framework for what to create next.

You receive

Review of existing content and brand positioning
Audience, messaging and content-pillar recommendations
10–15 prioritised content ideas with hooks
Two sample short-form scripts
A practical 30-day content roadmap

A focused strategy project with a clear starting point, not a monthly content-production service.

Core engagement

Monthly Short-form Content Strategy

Ongoing planning, recurring series and creative development.

Starting at₹30,000/ month

Three-month initial engagement

Ongoing content strategy and creative development for brands that need a consistent, audience-led short-form content system.

Each month can include

Monthly content direction based on your goals and audience
Recurring micro-series and repeatable content formats
A flexible plan for roughly 8–12 posts
A mix of Reels, carousels and other short-form formats
Hooks, concepts, scripts and creative briefs, in a mix agreed with you
A performance review with recommendations for the next cycle

Campaign Creative Strategy

Solves one specific, time-bound marketing challenge.

Starting at₹25,000

Project-based

A project-based engagement to turn a specific launch, product, trip or offer into a connected campaign with a clear creative idea and defined content assets.

You receive

The campaign objective, target audience and key message, defined
One central creative idea and storytelling direction
Three to five short-form content concepts
Two sample scripts or detailed creative briefs
A recommended content sequence and execution direction

Final pricing depends on the campaign's scope.

All prices are starting points; final scope and pricing are agreed after we discuss your brand. Every engagement covers strategy and creative development for Instagram short-form content. Filming, editing, publishing, community management and paid advertising are scoped separately.

Not sure what you need?

Tell me about your business and your content challenges. We'll figure out the right scope together.

Discuss a project

Selected work

A little strategy goes a long way.

Two self-initiated concept strategies that show how I think, and one published brand campaign that shows how I execute.

01Travel content strategy

Concept study

Beyond the Destination

An always-on content strategy for a hypothetical travel-planning app, built around the decisions travellers make before and during a trip.

Challenge: Travel content can inspire a destination without helping people decide where to go or how to plan.
Approach: Three recurring content territories connect destination discovery, practical planning and product utility.
Deliverable: A repeatable short-form content framework with example concepts and a developed Reel direction.

View case study

02Campaign creative strategy

Concept study

Turn a Trip into a Campaign

A campaign concept for a hypothetical New Year trip to Thailand, designed around a specific audience and a connected four-Reel sequence.

Challenge: One promotional Reel is expected to create interest, explain the offer and answer booking questions all at once.
Approach: One audience insight, one creative idea and four connected Reels, each with a distinct job.
Deliverable: A campaign concept, four short-form creative directions and a consistent visual system.

View case study

Cover of Komal's second Skyscanner reel, Bali vs. Vietnam: where should you travel next

Cover of Komal's published Skyscanner reel, titled Cheapest Flight Hack

662K

Shares: 16K
Saves: 5.3K

From brief to content that performs.

03Brand campaign

Published campaign

From Brief to Creative Execution

Across a six-month collaboration with Skyscanner, I developed and created short-form travel content built around different ways to help travellers discover useful information, compare options and plan their trips.

Collaboration: Around six months and five to six Reels with Skyscanner.
Examples: A destination comparison and a practical travel hack, each with Skyscanner built into the content.
Result: 662K views, 16K shares, 5.3K saves on the Cheapest Flight Hack Reel.

View case study

About

A creator’s perspective. A strategist’s approach.

I know what makes people stop, save and share, because I make that content myself.

Creating travel content for a 100K+ Instagram community and delivering brand campaigns taught me how audiences decide what to watch. I use that to connect audience insight with creative ideas a business can actually execute.

I work on both sides of the process, from developing the idea to producing the final piece, so every strategy I write is built for real shoots, real teams, and real constraints.

Audience: 100K+ on Instagram
Brand work: Skyscanner, Mastercard, Etihad, and more
Background: Front-end development

See brand collaborations

Contact

Have a good story to tell?

Let's find the content direction that helps the right people see what makes your brand special.

Discuss a project