Brand work | Komalified

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Komalified · since 2020

4.2M

views, last 30 days

115K

Instagram followers

6.1%

engagement rate

60+

Brand collabs

On location

The audience

Who’s watching.

A young, metro-based Indian audience planning their next international trip.

On location

Aged

25 - 340%
35 - 440%
18 - 240%

Who

Women0%
Men0%

Reads in

EnglishHinglish

Where

Bangalore0.0%
Mumbai0.0%
Delhi0.0%
Chennai0.0%
Other cities0%

Case studies

Campaigns that delivered.

Range, recognition, and outcomes: what recent partners briefed, how I built it, and what the content actually returned.

Brief

Drive awareness and adoption of Skyscanner's flexible-date search and 'Search Everywhere' features among young Indian international travellers.

Approach

Built the reel around two underused Skyscanner features that solve real budget-traveller problems: flexible-date search and 'Search Everywhere.' Each was positioned as an insider hack the audience would want to save, not a feature pitch they'd scroll past.

Views

0.0K

Saves

Profile visits

Outcome

Top-performing branded reel on the account, with shares roughly 2x the average for sponsored content. Led to a follow-up campaign that crossed 200K views, marking Skyscanner as a returning partner.

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Brief

Position Mastercard as the practical financial companion for Indian travellers, embedded within useful destination-specific travel advice.

Approach

Disguised the integration inside a high-utility 'mistakes to avoid in Bali' format. The brand mention sits naturally as one of several money-saving tools, prioritising audience value over product feature.

Likes

0.0K

Saves

Outcome

Brand invested in paid amplification post-publish, signalling strong creative confidence. Share-to-like ratio well above account average, indicating audience actively recommended the content rather than passively consuming.

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Brief

Drive product awareness and direct purchase intent for a travel backpack designed to meet airline cabin baggage restrictions.

Approach

Anchored the reel in a traveller frustration ('airlines hate this backpack') rather than product features. Created a real-trip context where the product solves a problem the audience already has.

Views

Product DMs

Saves

Outcome

Generated 146 documented DMs requesting the product link, with additional inquiries via story replies. A direct conversion-intent signal at roughly 3x the typical rate for branded reels on the account.

Watch the reel

The grid